Innovation is at the very core of our business.
Hunter Douglas was founded on a tradition of bringing breakthrough products to the market and we remain at the forefront of developing sustainable product concepts in window covering and architectural products. In our decentralised structure we encourage constant experimentation with our products by constantly innovating our products’ ability to play with, and manage heat and light.
We're passionate about creating new innovations that offer unique benefits to our customers and employees.
SMARTER BY DESIGN
We are continually designing and testing new ideas and concepts that will enable Hunter Douglas to serve and grow our markets in future years. Our top priorities are the comfort, safety, functionality and durability of our products.
The design and production of our principle products are concentrated in super-efficient Expert Centres. In our global R&D facilities new products are developed for future introduction to the market. In every location, we focus on creating sustainable manufacturing processes – recycling and reusing material in the production of our products, sending less and less to landfill.
As we move towards a century of leading the industry, we’re still passionate about innovating every part of our business to the benefit of our customers and employees.
Our strong distribution system is key to our business and an essential element to our marketing strategy. Our worldwide network of independent and company owned fabricators sell, manufacture and distribute our high quality products in local markets. We closely support fabricators to ensure they consistently offer the best quality and service. Sophisticated sampling, merchandising and innovative training programmes enable our fabricators to establish strong customer relationships.
COMMITED RETAIL PARTNERS
Hunter Douglas created the first and only formal Retail Alliance Programme in the industry and we are proud to be partners with over 100,000 retail customers around the world. Strong and enduring relationships have been forged with our business partners who we consider to be our strategic partners in the sales and marketing of our products.
Our wide ranging programmes are designed to help our partners build a flourishing business with maximum success. Innovative Business Building and Sales Tools, Cutting Edge Technology, Creative Marketing and complete Retail Design Concepts are just a few of the ways we support our customers. We reward our partners loyalty with lucrative business-building benefits, including financial incentives and exclusive products.
Our inspiring marketing programmes build awareness and desire for our products, and create strong brand loyalty – helping make Hunter Douglas and brands such as Luxaflex® the best-known and most sought-after window treatment brands on the market. Brand awareness is created through National Magazines, TV campaigns, digital marketing, comprehensive websites and social media outreach.
Once in a retail store, customers will find expert advice with a wealth of materials to help simplify the buying process. Design advice and inspiring product displays and exciting visualisation show how our products look and function. We actively support our architectural customers with products and technical information for energy efficiency, light control and design. Hunter Douglas strives to serve as a valuable inspiration and educational resource for all our consumers.